What story are you trying to tell? What audience are you trying to speak to? Think about your key messages and your brand identity before adding images to your presentation. Text, colors, and icons can’t always do the heavy lifting of a presentation on their own - using photos in PowerPoint will make your ideas feel more immediate, human, and relatable. In this guide, we’ll go over the best practices for using images in PowerPoint (or the slide deck program of your choice). Presenting images alongside your text is a surefire way to make your slides more eye-catching, but it takes some finesse to give your audience information without the overload.Ĭreating an aesthetically pleasing PowerPoint can be a make-or-break deal, and the photos you use – along with the the right combination of colors, fonts and other graphic elements – can either convey professional credibility and inspiration, or be a jumbled mess that your audience won’t know how to decipher. Whatever the context, a PowerPoint presentation allows you to share information in an easily digestible, visual format that informs the reader and brings your story to life. No matter what industry you’re in, you’ll likely be tasked with creating PowerPoint presentations to use in meetings, for marketing, or as a standalone piece of sales collateral to hand off to a client.
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