Selling individual workstations and shipping to a residence is not the way many of our dealers work. Providing ergonomically sound products for at-home workers was the next step.Ī big challenge we faced is that most of our dealers, who are truly our life-blood, were not equipped to be an “e-commerce solution” for their customers. We’re all accustomed to working from the dining room table from time to time, but not necessarily nine hours a day. Our home solutions include a wide variety of products from desk converters, height-adjustable and mobile desks, monitor arms and other solutions that can work extremely well in a home environment – whether that’s a 600 square-foot apartment with limited space or a spacious home.Īdditionally, our thoughts were that if companies were going to thrive, they had to support their workers from home, which meant getting the right working environment set up for them. Introducing cleanable wrap dividers in PET or acrylic, slide dividers, mobile workstations for separation are just a few of our in-office solutions.
Immediately, we introduced our “Safe Spaces” program, which identified all of our products that create a more socially distant, “COVID-friendly” environment. Projects were put on hold and rethinking the new “safe office” started to emerge. Libby Ferin: Everyone in the industry has had to pivot in some way or another.
As a company, what were your initial thoughts and reaction when reality hit? As a society we have moved from office-based work to working from home. Elise Shapiro: If we have learned anything over the past year, it is how to adapt in unexpected ways. We had a robust discussion with HAT Collective’s Libby Ferin, and she has given us some great insight on what the future may hold, not only for her company but the workplace in general. As we emerge from the pandemic the office as we know will have changed as well. We also love to introduce our readers to companies they may not be familiar with but should add to their list of resources for the best in what’s in the market. What intrigues us is the back story as brands evolve and grow. We’re always interested in finding out what’s new in the contract furniture market. HAT Collective’s SiS Ergo product line offers design-forward solutions for the office or home. A conversation with Libby Ferin, Vice President of Marketing for Innovative Ergonomic Solutions, the parent company to HAT Collective.
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